Founded in 2008, Design by J (designbyj) is
a Korea-based design studio with 17 years of accumulated expertise in design
and brand strategy. Building on this long-standing foundation, Design by J is
expanding its corporate presence in both Korea and the United States, marking a
new phase of global growth.
Design by J is led by founder and CEO
Jeoungeun Kim, a designer and business leader with extensive experience in
brand design, editorial design, product design, and lifestyle branding. Under
Kim’s leadership, Design by J (designbyj) has evolved beyond a conventional
design agency into a design-driven business encompassing brand planning,
creative execution, and operational strategy.
In 2025, Design by J formally established
its Korean corporate entity, Design by J Inc., transitioning its business into
a corporate structure. This was followed by the establishment of a U.S. entity,
enabling designbyj to expand its K-design–based brand strategies and hands-on
expertise into the global market.
This expansion represents not a short-term
initiative, but a sustained progression built upon long-term professional
experience and continued development. Through the operation of proprietary
brands and a wide range of client and independent projects, Design by J
(designbyj) has accumulated practical expertise that connects planning, design,
and real-world market application.
The company’s work and achievements have
been recognized through multiple media features and industry awards,
reinforcing its professional credibility. These sustained and repeat
accomplishments demonstrate a level of expertise that extends beyond
conventional standards within the design field.
“Design by J’s strength lies in treating
design not simply as an output, but as a long-term business asset,” said
Jeoungeun Kim of designbyj. “Through our corporate expansion in Korea and the
United States, we aim to demonstrate the strategic depth and executional
quality of K-design on a global stage.”
Looking ahead, Design by J (designbyj)
plans to expand collaborations in brand consulting, creative direction, and
design strategy, operating across Korea and the United States while focusing on
building a sustainable and scalable design business model.
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